Of Apple & Appleseed

Johnny “Appleseed” Chapman grew up in Central Massachusetts. He is credited with spreading apple trees more widely from New England to the midwest. Quite a legend has grown up around him, but apparently he did nurture and sell apple trees, which did take hold around the country. He had a simple, useful and satisfying product which he marketed creatively to great success.

I got to thinking about Johnny Appleseed as the apples are ripening on the trees around here. I also thought about him because Apple has recently opened a store to our west in Holyoke, Masachusetts and they are about to open another one to our east in Natick, Massachusetts. Yay and hooray! I know some of you feel that the seemingly ubiquitous little “i”-this and little “i”-that are somehow a bad thing, akin to “Mc”-this and “Mc”-that, but really they’re not. Apple has created simple, useful and satisfying products which they have marketed creatively to great success.

Really. It’s O.K. Try an Apple. You know you want to take a bite.
Oops! Scratch that! Totally different story!
Now if we could just get IKEA to open a store in western Massachusetts...