Wednesday, November 17, 2010
The television advertisement for the 2011 Toyota Highlander gives me the creeps. It’s the one with the little kid dissing his parents’ older minivan, as he climbs into another parent’s Highlander. (While complimenting “Mrs. J.” on her choice of ride, he channels a young Eddie Haskell.) The kid’s tagline is: “Just because you’re a parent doesn’t mean you have to be lame.” Ouch. The base price range for this SUV is $28,200 to $43,755. Freakin’ A! I’ve got no problem with capitalism and free enterprise, but Toyota, is this really the path you want go down to peddle your wares in a recession?